I am a Small Business — Do I need a Mobile Marketing Strategy?
Mobile marketing might seem unnecessary for a small business, but the explosive growth of mobile web use will only continue. HubSpot estimates that 114 million people will be using their smartphones and other mobile devices to check email or surf the web this year. If you want to grow your business beyond its current size, mobile marketing requires a small investment and can put your message in front of millions.
As you start to develop your mobile marketing strategy, here a few things to consider:
Options for Your Campaign
Many small businesses avoid mobile marketing because they assume that a basic campaign requires the development of a full-featured application. Simple web-based applications, mobile websites and SMS text campaigns are all reasonable options that require less investment in both time and money. A mobile website works remarkably well for businesses serving a specific area or city when combined with advertising on local search providers.
While mobile marketing can give your small business a tremendous boost, it is not the only marketing method you need. Mobile solutions work best when combined with other advertising methods. Sponsored search results on Google can direct new visitors to your mobile website or you can build a list of interested parties for a text campaign with a simple request box on your website.
The Biggest Impact
Mobile marketing campaigns work best when you use them to offer unique deals and offers instead of just spreading existing discounts to a further audience. Mobile Internet users are much more likely to engage your business if you offer them distinctive incentives that aren’t available to other visitors.
The mobile explosion is just beginning so join your prospects and customers and go mobile.