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Dunkin’ Donuts rebrand: Big hit or big mistake?

By |Branding|

Dunkin’ Donuts, one of the biggest donuts chains out there, announced in September 2018 that it would drop half of its name and shift focus. Starting in January 2019, all ads, packages, signage and social media accounts will use the Dunkin’ name. For such an iconic brand, this could be a good or bad thing.