Facebook is the world’s most popular social media site with nearly a billion global users.
Though many individuals may think of it only as a means to connect with friends and family, Facebook is quickly becoming an effective marketing strategy for B2B marketers. No matter the size of your business, Facebook can serve as a leveraging tool for broadening your customer base.
1. Complete your fan page profile
To faithfully represent your company on Facebook, make sure to completely fill out your fan page. Include as much information as possible about your business, including the products and services you sell, all contact information and links to other branding sites and your company
home page.
2. Engage your fans often
Facebook fans can be fickle. To keep them interested in your business, you must interact with them on a weekly, if not daily, basis. Generate participation from your fans with regular polls that ask their opinion on subjects related to your brand. Offer the occasional free product or
service in a promotional giveaway. Also, always respond to fan comments.
3. Cross-market your brand
To build both your Facebook fan page and your company brand, make sure to cross-promote your page through other marketing outlets. Twitter, LinkedIn and blog sites all offer highly effective means to spread the word about your Facebook fan page while informing others of your business’s services and products.
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