Your Target Audience Loves Tuning In
While videos have been important to marketing for years, engagement is now at an all-time high. If you haven’t explored video for your brand, now is the time to jump in because the average person spends about 100 minutes per day watching online videos. In fact, research shows 9 out of 10 viewers say they want to see more videos from brands and businesses. If you’re hoping to reach your target audience, you’ll find them looking at a video screen. Here are 5 tips to get you rolling.
- Tell a story
- Start a vlog
- Go live
- Take to TikTok
- Search-Optimized (SEO) videos
1. Tell a story
Consumers are very drawn to and automatically engage with good stories. When you use several videos to convey a storyline, you get viewers coming back for more. Wondering what to tell? Tell viewers what your brand is about. Show examples about how your product is used or how it helps customers. You’re not presenting a hard sell in these videos. Thus, your audience will want to watch when they know they can be entertained instead of being served pushy ads.
2. Start a vlog
A vlog (video blog) is a great way to connect with your customers and an excellent place to put all those stories you tell. You can also spotlight various products or services, feature new products, or put in informational videos about how a product is assembled or used.
3. Go live
Live video has gained enormous importance, especially during the pandemic. Since many in-person events have been put on hold or changed in format, having streaming video options has provided new ways to engage audiences. Live video streamed on social media is a great way for small businesses to reach a wider audience and it can also be extremely cost-effective. In many cases, the only thing you need to go live is a smartphone and a social media account with live stream tools.
4. Take to TikTok
While you might think of it as how teenagers share goofy antics or silly dance moves, small businesses should become more acquainted with this platform. For the third year in a row, TikTok holds the number-one spot for being the most downloaded app, with 656 million downloads in 2021. To date, it’s been downloaded more than 3 billion times. Many adults are still skeptical about TikTok; 59% of 18- to 34-year-olds favor it. 2022 is a perfect time to start posting snippets that showcase your brand to this younger demographic.
5. Search-Optimized (SEO) videos
Optimize your videos to be indexed and rank on search engine results pages. Why consider this? According to a Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques. However, it’s essential to keep in mind that while SEO will help with the discovery of a new video, if it doesn’t get enough views in the first few weeks, it’s not going to pop up in a search later. This is why it’s important to be relevant to your audience, be sure the video is interesting to watch, publish new videos consistently, and always title and put keywords in the description.
Start engaging your customers
Take steps to engage your target audience. Find more information on adding video to your overall marketing strategy and helpful information for producing video. Ready to transform your video portfolio now? T.E. Digital can help craft your vision. Contact a member of our team who will be happy to help you ASAP. We’ll get started on storytelling concepts that meet data-driven results and impact your ROI.
And because there are always new ways to approach marketing to reach your target audience. Be sure to sign up for the T.E. Digital newsletter and stay on top of the latest trends.