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  • 5 Reasons Why Shopify Can Be A Gamechanger For Your Business

5 Reasons Why Shopify Can Be a Gamechanger for Your Business

Benefits for E-Commerce Websites

There are more than 370 e-commerce platforms available for businesses to choose from today. With so many choices, it’s no wonder small business owners can be perplexed about the one to use for their e-commerce site. While doing your research is admirable, here’s some insight that will help you cut to the chase: Shopify can be a gamechanger.  

What is Shopify?

Shopify is a cloud-based all-inclusive e-commerce platform that provides you with the foundation to build your store both online and offline. It’s great for any business that sells goods or services, whether you have just a handful of products or a large inventory. If selling is what your small or midsize business does, then here are 5 reasons you need to utilize Shopify:

1. Easy to use
2. Dedicated technical support
3. Affordable
4. Excellent security
5. Mobile-friendly

1. Easy to use

For such a powerful tool, it’s easy to use because it was created for beginners. Even if you only have a basic knowledge about computers, you can figure out how to use Shopify. It has an incredibly user-friendly interface. 

You won’t have to know how to do programming to design pages, add products, and process orders. It employs drag-and-drop tools, and you can accomplish many tasks with just a few clicks. 

Once you get things up and running, you don’t have to perform regular maintenance to keep it up. Shopify handles all the stuff small business owners do not have the time for such as software updates, security, and server issues. If and/or when you run into a problem, it’s very likely you’ll be able to solve the issue on your own or with a quick call to tech support.  

2. Dedicated technical support

When you become a paying customer, you have 24/7 access to customer support via email, phone, or live chat. Shopify’s qualified team of experts answers any and all questions and helps solve your problems whenever they arise. (Even in the middle of the night.)

Shopify also has hundreds of short guides and tutorials. Take a peek at the Community Forum, check out a webinar or watch one of many videos to get educated on the many offerings and helpful tips on frequently asked issues. 

3. Affordable

For as much as it offers, Shopify is incredibly affordable. And – of course – you can try it before you buy it with a free 14-day trial. If you like it, the most cost-effective plan (Shopify Lite) starts at just $9 a month.

The basic plan will only put you out $29 a month. With the basic plan, you’ll be able to create a fully functional online store with unlimited hosting, bandwidth, and products. Then, as you grow your business, consider a more advanced plan that is built to suit your needs. 

If you don’t like paying month to month, Shopify provides discounts on annual plans and biennial plans.  

4. Excellent security

Cybercriminals aren’t just hacking big brands. Small businesses have a lot to lose as well: sensitive customer information, contacts, and payment details. Shopify continuously invests significant time and money to adjust to the latest threats. Because Shopify is certified Level 1 PCI DSS compliant, it meets the highest standards of the Payment Card Industry Data Security Standard, including:

  • Maintaining a secure network
  • Maintaining a vulnerability management program
  • Regularly monitoring and testing networks
  • Protecting cardholder data
  • Implementing strong access control measures
  • Maintaining an information security policy

5. Mobile-friendly

It’s estimated that by the end of 2021, more than 53% of all US retail e-commerce will be done via mobile devices. Research shows that 79% of smartphone users have made a purchase online using their mobile device in the last 6 months and 10% of all retail revenue comes from mobile devices.

These statistics illustrate why it’s imperative that any webstore should be mobile-friendly. Not only was Shopify designed with mobile responsiveness in mind for customers, but business owners can also easily manage their entire store from their mobile phone or tablet. 

Ready to wrap it up and take it?

Shopify is one of the best choices for any small or midsize business developing an e-commerce store. Whether you are dipping your toe into e-commerce or already have a shop that you want to improve, using Shopify offers benefits that provide a great return on your investment.

Wondering how Shopify will work specifically for your business and with your unique products? Just give us a call. The T.E. Digital team has years of experience and insight. We’re happy to answer any questions you may have about making the most of your e-commerce business.

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About the Author:

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

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