3 Reasons Your Business Needs a Digital Marketing Strategy
The Importance of Being Strategic
Would you hike in the mountains without a map of the terrain? Would you remodel your home without seeing blueprints and a budget? It’s not likely that you would. That same logic applies to marketing your business. Without a digital marketing strategy, you take unnecessary risks that will cost you time, energy, and money.
If your business does not have a digital marketing strategy, here are 3 reasons for putting it in place.
1. Clarify your business direction
After the beating many businesses took due to the pandemic, it’s more important than ever to have a plan in place to guide you as you move forward. A digital marketing strategy helps keep you on course and pointed toward your goals. Even if something happens that is out of your control, you can go back to your strategy and reevaluate. But you can only go back and look at that plan if you have one.
Certainly there are all kinds of businesses that survive without a digital marketing strategy, but studies show that those that put a plan in place have a 16 to 30% greater chance of succeeding. In today’s competitive marketplace, business owners should want this advantage.
2. Customers are looking for you
Today’s consumer has gone digital. Studies show 82% of consumers search for websites and check online reviews. The average consumer also spends more than two hours a day on social media; approximately 25% of those users look for content to find new brands, products, and solutions to their problems.
Digital marketing strategies engage your brand in a coordinated effort in order to entice potential customers and keep your current customers interested in relevant ways to make them returning customers. With a plan in place, you are able to deliver what your target audience is seeking at the time they need it most and in the way they expect to receive the information whether this is via website, social media, email marketing, blog, video, podcast, or app.
3. Track and monitor success
Putting together a digital marketing strategy allows you to gather data such as:
- Number of visitors to your website
- Average time a user spends on your website
- Website bounce and conversion rates
- How many users read your blogs
- Number of contacts who open email marketing
- Click through rates of email marketing efforts
- How many people view social media posts
- Who watches a video and how long they stay engaged
But perhaps more importantly, you can leverage these types of metrics (and so many others) when you have a digital marketing strategy. Proper analysis provides insight on ways to guide your customers through the sales funnel and grow your business. With a plan in place, you will know what to do with the user’s actions to best deliver a successful return on your investment.
Studies show that companies that put together a digital marketing plan and regularly measure their efforts, see 60% faster growth than brands without a marketing plan in place.
Get strategic about your digital marketing
Ready to work on your digital marketing strategy? If you need some help along the way, give us a call. Have a conversation with the T.E. Digital team. Let us know your goals and we’ll help get you there.