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  • How Long Should a Blog Post Be in 2024

How Long Should a Blog Post Be in 2024?

In 2024, the ideal length for a blog post can vary depending on the purpose and audience, but here are some general guidelines:

  1. Short-form Content: For quick reads, news updates, or concise information, aim for 600-800 words. This length is great for keeping readers engaged without overwhelming them.
  2. Standard Blog Posts: For most general topics, a length of 1,200-1,500 words is effective. This allows for a good balance of depth and readability, providing enough information to cover the topic thoroughly while keeping readers interested.
  3. Long-form Content: For in-depth guides, comprehensive articles, and detailed analyses, 2,000-3,000 words or more can be appropriate. Long-form content is ideal for SEO and establishing authority on a subject, as it provides extensive value to the reader.

Key considerations:

  • Audience and Purpose: Tailor the length to the needs of your audience and the goals of your post. For example, a detailed how-to guide might warrant a longer post, while a quick tip might be shorter.
  • SEO Benefits: Longer posts often perform better in search engines because they can cover a topic more comprehensively, include more keywords, and attract more backlinks.
  • Engagement: Ensure the content is engaging, regardless of length. Use headings, subheadings, images, and bullet points to break up text and make it more readable.

Ultimately, focus on delivering high-quality, valuable content that meets the needs of your audience.

Are you ready to take your digital marketing skills to the next level? Join us every Friday at 9:00 am MDT for “The Digital Marketing Office Hour” with John Walker, Co-founder and Chief Solutions Officer of TE Digital.

This interactive, hour-long session is designed for marketers of all levels to get their burning questions answered and gain valuable insights into the latest digital marketing strategies.

From social media marketing to email campaigns, SEO, and online advertising, no topic is off-limits. Don’t miss this opportunity to learn from an industry expert and connect with other professionals. Sessions are held via Google Meet, so you can join from anywhere. See you there!

2024-07-02T09:57:17-07:00Content Marketing|

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About the Author:

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

One Comment

  1. John Walker July 2, 2024 at 1:15 pm - Reply

    How long are your blog posts? I’m interested in knowing what works for you.

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