Rebranding is vital for every business that looks to continue growth. Here’s why you should consider it.

Having a strong brand identity has become a critical requirement for business success no matter the size of your company. Branding is the opportunity to quickly convey to consumers the story of your business.

If your logo has not changed in a while (or ever), it’s a good idea to consider an update to showcase current offerings and identity.

Your brand is an expression of everything about your company. So, how can you know whether it’s good or bad? Here’s some insight.

Stand apart from the competition An effective brand gives you an edge over the competition in an increasingly competitive marketplace. However, many company stakeholders don’t

Dunkin’ Donuts, one of the biggest donuts chains out there, announced in September 2018 that it would drop half of its name and shift focus. Starting in January 2019, all ads, packages, signage and social media accounts will use the Dunkin’ name. For such an iconic brand, this could be a good or bad thing.

Guide for giving your company a makeover There are many reasons a company might consider rebranding. For whatever reason your company may be considering it,

Maintaining a successful brand image No matter how much your company loves your brand, at some point you’ve got to change it up. While there

These days, you hear more about a “brand” than a “company.” While branding has always been important to business, it has become a more powerful force,