Having a strong brand identity has become a critical requirement for business success no matter the size of your company. Branding is the opportunity to quickly convey to consumers the story of your business.
If your logo has not changed in a while (or ever), it’s a good idea to consider an update to showcase current offerings and identity.
Find Your Brand the Best Suited Social Media With 3.2 billion people worldwide using social media an average of nearly two and a half hours
Stand apart from the competition An effective brand gives you an edge over the competition in an increasingly competitive marketplace. However, many company stakeholders don’t
Dunkin’ Donuts, one of the biggest donuts chains out there, announced in September 2018 that it would drop half of its name and shift focus. Starting in January 2019, all ads, packages, signage and social media accounts will use the Dunkin’ name. For such an iconic brand, this could be a good or bad thing.