Finding your brand voice for Social Media
In order to be heard, you need the brand voice your customers want to hear. When businesses work to develop a digital marketing strategy, they
Why businesses need be in compliance with the General Data Protection Regulation (GDPR)
American-based businesses wondering whether the new European Union General Data Protection Regulation (GDPR) applies to them should know this: it does. Even if you are
An editorial calendar is essential for your digital marketing strategy
Once your business recognizes how important it is to have a digital presence, you can’t leave it to chance. It’s essential to create an effective
How the Internet of Things will affect your business
With new technology comes new catch phrases that often leave businesses wondering what they are and how it will affect them. The Internet of Things
Why Website Analytics Matter to Your Business
How well is your website performing? This is a question any business that has invested any amount of money into a website must be able
Google says: You’re going to need an SSL Certificate
First it was the requirement to have mobile-friendly designs. Now Google is requiring websites to have an SSL Certificate. Let’s face it: no one asks,