5 Top Website Design Trends for 2022

  • 5 Top Website Design Trends For 2022

5 Top Website Design Trends for 2022

Evolving, Improving Functionality

The internet is ever-changing and so are the needs of users. More people jumped online during the pandemic, mobile devices have become more powerful, and technology is rapidly advancing. Meanwhile, privacy and safety issues are becoming more important. Businesses need to stay abreast of website design trends and evolve accordingly to meet the demands of target audiences. Here are 5 new trends for 2022:

  1. Smart content load
  2. Micro-interactions and micro-animations
  3. Simplicity
  4. Accessibility
  5. Thumb-friendly navigation
  1. Smart content load

Research shows 90% of people leave a website if it’s poorly designed, so give users exactly the experience they are seeking on your site. Smart content relies on data and thus is personalized and dynamically updated based on specific viewers. Your website will load only what the user needs to see. When you adopt this into your website design, it saves resources, increases loading speeds, helps personalize the buyer’s journey, and ultimately provides a better return on your investment.

  1. Micro-interactions and micro-animations

Draw the user to the messages on your website with visuals and interactions that engage them. Small animations that are triggered by a hovering cursor (like a color change or bolded text on a button) is visually pleasing and nudges the visitor to take notice. Micro-interactions also provide a more seamless experience and, if used correctly, can provide users a better sense of control while using the website.

  1. Simplicity

In 2022, users are looking for things that put them at ease. Use calming colors, fewer words, and more direct calls to action (CTA) on the website to get them to where they want to go. When you simplify the design, you also make web pages lighter and quicker to load. Find ways to cut back so you’re not dumping everything little thing about your business on the website. Provide what visitors need, but keep it tight and clean.

  1. Accessibility

Two years ago, we pointed to 5 reasons websites need to be accessible for disabled people. Accessibility is an ever-more-important element of web design today as more and more brands are coming to understand the needs of the underserved. When you make your website accessible for visitors with visual or auditory impairments, you’re letting them know you care about their needs. Not only is it good practice to provide assistance to customers who have different needs, making your website accessible could save you from a lawsuit, too.

  1. Thumb-friendly navigation

Half worldwide internet traffic now comes from mobile devices. In 2022, it’s not only vital to have a mobile-friendly website, but the website design should be “thumb-friendly” with navigation, buttons and CTA that can be reached with the first digit of the hand and easily tappable.

Ready to redesign?

If you’ve decided 2022 is the year to redesign your company’s website and you want to incorporate some of these new trends, contact us for a free consultation. Leverage the T.E. Digital team of experts who will take a look at your current website, provide insight on how well it’s working, and help you where you may need improvements. A company website is an important investment. Make the most of it. T.E. can help!

About the Author:

Jared S. Smith ‐the Co‐founder and Chief Executive Officer for Talent Evolution. He brings several years of experience in providing social media marketing solutions to clients in a variety of industries. He is passionate about marketing and helping small business owners make sense of the new world of online marketing. Jared provides expertise in all aspects of online marketing.

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