TE Digital / Work / Rebuild SoCal

SB1 Campaign Result

Integrated Digital Strategy

About the Campaign

The Road Repair and Accountability Act of 2017, Senate Bill (SB) 1, provides the first significant, stable, and on-going increase in state transportation funding in more than two decades. The goal of the campaign was to provide transparent oversight and accountability for transportation infrastructure investments.

Sb1 Campaign
Sb1 Campaign


Talent Evolution provided an integrated digital strategy with Display Advertising in the Google network, Social Media Ads in Facebook and Twitter, and a project video highlighting SB1’s impact on Southern California residents.


  • The Road Repair and Accountability Act of 2017, was passed April 6 in Sacramento
  • Over 3.2 million impressions in social media and display ads
  • Drove 6,000+ traffic and 8,000 page views in a week
  • The video received over 33,000 views
Sb1 Campaign


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