TE Digital / Work / Rancho Mirage
Relax Rancho Mirage’s Integrated Digital Strategy
Annual Account Maintenance
44,000+
site traffic
250+
mobile app downloads
3,000+
site traffic to partner websites
6,700+
page views
About the Client
Relax Rancho Mirage is the tourism website for the City of Rancho Mirage. For the past 5 years, Talent Evolution has been collaborating with the City of Rancho Mirage and the Rancho Mirage Chamber of Commerce to raise awareness for the tourism destination. The goal was to ultimately increase the reach within digital channels and closely engage with the local community and new tourists.
Solutions
Talent Evolution provided an integrated digital strategy and an annual action plan including:
Results
- 250+ Mobile App Downloads
- Drove over 44,000 traffic to the website (2016)
- Over 6,700 pageviews on partner pages (2016)
- Over 50% of target audience was 45+ years old
- Drove 3,000+ traffic to partner websites (2015-2016)
- Produced two marketing videos
- Created mobile app for Tourism and Dine Rancho Mirage
- Created and maintained Facebook, Twitter, Instagram and Pinterest social accounts.
- Delivered over 50 monthly newsletters with an average open-rate of 18%