TE Digital / Work / Rebuild SoCal
Measure M Campaign
Integrated Digital Strategy
73%
increase in site traffic
690,000+
social media ad impressions
800,000+
impressions in Google Network
85,000+
headline impressions from Press Release
About the Campaign
In 2016, through the #RebuildSoCal Project and the newly launched website, the Southern California Partnership for Jobs (SCPFJ) is educating and informing citizens of Southern California that voting “Yes” for these important Measures not only helps improve infrastructure, but will reduce traffic congestion and interconnect transportation systems. And the passage of these measures will offer a pipeline of well paying jobs and careers in construction.
Solutions
Talent Evolution provided an integrated digital strategy with:
Results
- 70% of Los Angeles County Voters Approve Measure M
- Over 690,000 impressions on social media, earning 6,000+ engagement
- 800,000+ impressions in Google Network
- 73% increase in traffic to the website
- 85,000+ Headline impressions from Press Release