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Simple Recipe for Social Media Marketing Success

Social media is a great tool for reaching target audiences. Thus, many businesses create accounts on Facebook, Twitter, Instagram and other platforms in an effort to reach current and potential customers. But for small business owners, social media marketing can often seem overwhelming because it’s necessary to figure out where to be, how to be engaging, and how to get results — all with a limited amount of time and resources. 

With all the challenges facing small businesses today, T.E. Digital offers a free online webinar to cut through the confusion to deliver a recipe for social media marketing success that saves time and gets results for your business.

Social media’s impact on small business

According to Pew Research Center, 72% of the public uses some type of social media. Thus, chances are relatively high that your customers and prospects are using it on a daily basis. This is why it has been important for small businesses to create and maintain accounts on social media platforms. 

Since the COVID-19 outbreak, most of the world has shifted to life online, and usage of social media has skyrocketed, surging by more than 20% on some platforms. Now more than ever, it’s better to have more than too few methods for communicating with your customer base. Making social media part of your overall marketing strategy helps you connect with customers, increase brand awareness, and boost leads and sales.

Finding success

Even while social media offers great benefits to small businesses, some of the top reasons owners don’t dedicate their time to social media marketing is due to a misunderstanding of the platforms, a lack of strategy and the failure in seeing positive results. Indeed, social media marketing is an art as well as a science. But it is something that can be mastered.

And for those whose biggest concern is dedicating time to the effort, there are proven methods available that deliver results from an investment as a little as 15 minutes.

The information in this important webinar will provide insight on:

  • How to choose the right social networks for your business
  • The 15-minute social media plan
  • Getting started in the pay-to-play world of social media

With the impact COVID-19 has had on the way people communicate and the new expectations consumers have from brands, it is vital that small businesses learn the best way to meet the needs of their target audiences through social media marketing. 

Instagram expert Jenna Kutcher recently shared that, “this is not the season to be quiet, this is the season to communicate.” At T.E. Digital, we know that while many small business owners are struggling, they owe it to themselves to do what they can to grow and reinvent themselves by using everything available in the toolkit, including social media.

During this one-hour webinar, you will learn how to best communicate with your customers and get solid take-aways you can apply to your social media marketing efforts.

Space is limited in the free webinar on May 7, 10 am MDT.

Click now to save your space and join this informative webinar presented by Treasure Valley SCORE with John Walker of T.E. Digital.

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About the Author:

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).

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