Pinterest is quickly earning a reputation as one of the best social media sites for generating leads and driving traffic to your site. However, this doesn’t mean that you can sign your site up for Pinterest and expect the customers to just roll in automatically. Here are five ways to make your Pinterest campaign worth the effort:
1. Feature your best assets
People browsing Pinterest want to see things that are eye-catching and visually appealing. If these qualities don’t describe the images you pin, you might as well not bother pinning them at all. Pin pictures of your products – or other images featured on your website – that are colorful,well-photographed and interesting to the eyes.
2. Give people pictures that include information
Pretty pictures are nice, and obviously popular on Pinterest, but you can do one better by pinning images that actually tell the viewer something. Take, for example, an infographic, or an information-rich visual representation of something that would normally be conveyed as boring text. Statistics regarding the suction power of your vacuum cleaners compared to the competitors just got a lot more interesting.
3. Pin your blog images
Plenty of online businesses don’t sell any physical products that can be photographed. This doesn’t mean that Pinterest is off-limits to them. You probably pride yourself on the interesting images you source or create to spice up your blog posts, so why not pin them to get more blog readers?
4. Pin photos of happy customers
Still can’t think of anything on your site worth pinning? How about pictures of customers you’ve made very happy? This will stand out from the standard fare on Pinterest and get people wondering: ‘What made that gal so darn happy? Maybe I should click the picture to find out.’
5. Monitor your results
Getting started on Pinterest is all about experimenting to see what works and what doesn’t. Use analytics tools, such as Google Analytics, to see what sort of traffic increases your site is experiencing at different points in your Pinterest campaign, and how much of that traffic is coming straight from Pinterest.