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Manage your organization’s web presence and learn how to connect with your customers. In this workshop we will cover:

• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

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