3 reasons your business needs to develop a content marketing strategy
Over the past few months, leading experts and analysts in the digital marketing industry have continued to include content marketing in the conversation of “Top Marketing Trends” to watch in 2014. So, for business owners it’s definitely time to take notice and develop an effective strategy to leverage content marketing as a lead generation tool. Consumer trust in advertising is certainly not what it once was and because of this, a strong, focused content marketing strategy is needed. Internet users do not want to be bombarded with pop-up or banner ads and for many businesses, pay-per-click advertising does not provide an acceptable ROI. However, a content marketing strategy can boost your business’ bottom line and provide the advertising and marketing results you need. Here are three reasons to develop a targeted content marketing strategy.
1. Content marketing provides consumers information they want. This is essential today, as more potential customers will search out information about your business before asking a friend or looking at various other media. Your content must educate, inspire, inform and engage the readers.
2. Consumers prefer content marketing over advertising. Consumers prefer to learn about a company through articles instead of advertisements. A study by Roper Public Affairs found that 60 percent of decision makers felt they made better purchasing decisions with the help of content marketing. Equally important, the study found that 70 percent felt closer to the business brand.
3. Content marketing produces more leads and costs less. It also lasts longer. Paid advertising may only benefit your business for a few weeks or days. Your content can end up shared through users or others, effectively increasing the reach and longevity of your message.
What results are you having with content marketing and do you have a strategy? Let us know in the comments section below!