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TE Digital / Work / Rancho Mirage

Relax Rancho Mirage’s Integrated Digital Strategy

Annual Account Maintenance

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About the Client

Relax Rancho Mirage is the tourism website for the City of Rancho Mirage. For the past 5 years, Talent Evolution has been collaborating with the City of Rancho Mirage and the Rancho Mirage Chamber of Commerce to raise awareness for the tourism destination. The goal was to ultimately increase the reach within digital channels and closely engage with the local community and new tourists.


Talent Evolution provided an integrated digital strategy and an annual action plan including:

  • Direct Marketing
  • Social Media
  • SEO and Content Optimization
  • Display and PPC Targeting
  • Video Marketing
  • Mobile App
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  • 250+ Mobile App Downloads
  • Drove over 44,000 traffic to the website (2016)
  • Over 6,700 pageviews on partner pages (2016)
  • Over 50% of target audience was 45+ years old
  • Drove 3,000+ traffic to partner websites (2015-2016)
  • Produced two marketing videos
  • Created mobile app for¬†Tourism and Dine Rancho Mirage
  • Created and maintained Facebook, Twitter, Instagram and Pinterest social accounts.
  • Delivered over 50 monthly newsletters with an average open-rate of 18%


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